Roha Rehan presents her paper on PakPlug at the 2025 IEEE Transportaton Electrification Conference and Expo, Asia-Pacific (ITEC-AP) in Singapore.
Could the “Airbnb” of charging stations be the key to unlock an EV revolution?
Electric vehicles (EVs) in Pakistan are more than just a passing fad. The stage is set for explosive growth, with an ambitious aim of 30% of new vehicles sold by 2030 being EVs, and Chinese EV giant BYD building a manufacturing plant in Karachi to produce 25,000 vehicles annually starting this year.
But is the infrastructure in place to support such a rapid boom? After all, EV charging stations are about to become as huge a commodity as gas stations.
This is where clean energy entrepreneurs like Roha Rehan, a recent electrical engineering graduate from Lahore, come in. Roha’s business, PakPlug, wants to be the “Airbnb” of EV charging stations for Pakistan’s growing EV market.
The spark
Roha’s journey starts at home.
She said her father, an electrical engineer himself, is very “into EVs.” Her family started with hybrid cars in 2012 and has exclusively driven EVs since 2023. While it has helped them cut fuel costs, it wasn’t all smooth driving.
“When we have to travel from Lahore to any other city, we really need to borrow a car from somebody else, because we don’t know if we can locate chargers for our electric car,” Roha said.
She and co-founder Hammad Javaid found that even if charging stations were in an area, a local would have a hard time finding them, as they’re not being marketed properly nor geotagged. That led to the development of PakPlug—an app where anyone can find a place to recharge their vehicles in Pakistan.
The PakPlug app.
Here’s how it works: People who own an EV charger at home or at an establishment can add it to PakPlug’s system. Users can then find this charging station through the app, and the owner will be able to charge a fee for renting it out.
As a plus for the energy transition, 85% of EV charging stations currently in PakPlug’s systems use solar energy, keeping in pace with Pakistan’s solar boom.
Speed bumps
Currently pre-launch, the app is still going through growing pains. Onboarding customers, ensuring the security of people lending chargers at home, and deciding a price point for renting—these are a few of the barriers for customers and owners, which the team is actively solving.
For example, Roha says they’ve recommended that owners only install their chargers near their gate, so they run a wire into the driveway, and customers don’t have to go inside the home. They’re also testing dynamic pricing, where people can charge more if they own other facilities like restaurants beside their charging station, as it means drivers have something to do while recharging.
Aside from app development, being a woman in STEM comes with its own set of challenges. Roha shared that even in university, her electrical engineering classes had a ratio of 40 men to nine women, and doubts in her abilities continued after graduating.
“When I started this startup, a lot of people had questions like, ‘do you know how EVs charge?’ ‘Do you know this and that?’ And I was like, yes, that’s literally my degree,” Roha said. “People tend to think that women aren’t able to do much in a startup ecosystem, and that they will always need some backing.”
Roha Rehan presents at the National Incubation Center Lahore in 2025.
Despite these, Roha has gotten a lot of encouragement from the field. But to break out into the market and scale fast in Pakistan’s changing EV landscape, she saw the need for stronger, more tailored support.
Revving up
Enter Climate Innovation Pakistan (CLIP), a collaboration between New Energy Nexus and Renewables First. Roha was selected for the first cohort of the CLIP Incubator: a 12-week, equity-free program helping entrepreneurs validate products, run pilots, refine business models, and connect with investors and partners across Pakistan.
“I was also incubated somewhere else before, but those were for a wide range of startups. There wasn’t any direct climate-related guidance,” Roha said. “As we discussed in one of our last sessions [in the CLIP incubator], it’s really hard for climate startups to get initial funding, because their impact is going to be long-term and you can only project numbers for the future.”
As she expected, Roha is picking up a lot from sessions dedicated to climate and clean energy solutions like hers, such as emissions impact analysis and what climate investors look for in pitch decks. She’s also getting mentored by Shah Talha Sohail, CEO & Co-founder of Pakistani EV startup Mode Mobility, as part of the program.
“The mentorship sessions that I’m having with Talha are also great, because he’s been working in the startup ecosystem for a while now and he’s really willing to help us out wherever possible,” Roha said. “He even told us that he’ll help us set up our initial grant phase, where we can start applying to grants, if not proper investments, for now.”
The road ahead
As they get PakPlug ready for launch, Roha shared big plans for the app. They’ve set an initial goal of 200 customers in the first three months post-launch. They are also developing a smart switch for EV charger owners, which would track electricity usage and inform changes in pricing.
The team also envisions partnering with the national government and taking on a bigger role in the country’s energy transition.
“So, in the future, when I’m traveling from Lahore to Islamabad, I want to say ‘I don’t have to borrow somebody else’s petrol car and add to the emissions,’” Roha said. “‘I can use my electric car to travel, and I can easily locate chargers as well.’”
Roha Rehan presents an event on addressing e-mobility challenges in Pakistan.
Her advice to fellow young entrepreneurs and women in STEM venturing into clean energy?
“I think for someone young, I would say that startups don’t happen overnight. It takes a lot of time and a lot of patience. So if you come up with an idea, you shouldn’t just give up because it’s not happening right now,” Roha said.
“And for women, it doesn’t matter how big or small the idea is, and you shouldn’t let people tell you otherwise… You don’t particularly need to have a co-founder that’s a man who knows all this stuff. You can figure it out on your own.”
If you’re a founder like Roha looking to scale your climate solution, in Pakistan and beyond, check out how we can support you here.
