As global oil and gas shocks continue to raise electricity prices and put pressure on households and businesses, Thailand’s residents are turning to solar. The government is greasing the wheels on this transition, introducing new incentives for rooftop solar while encouraging high-consumption users to generate their own power.
As demand for solar grows, so does the need for the people who can design, install, and maintain these systems. Stepping up to the plate are enterprising Thais, who are increasingly seeking the skills needed to turn the clean energy transition into new career and business opportunities.
A recent rapid survey conducted by New Energy Nexus (NEX) Thailand in Phuket found demand for solar installation training running at least three times higher than comparable surveys conducted before the energy crisis. The responses came from hotel technicians, electricians, farmers, construction workers, unemployed job seekers, and experienced professionals looking for a second career.
A workforce responding to the energy reality
The energy crisis alone did not drive this momentum. Thailand has been building up to this for a while now.
Its latest electricity tariff reforms, combined with years of exposure to energy price shocks, have strengthened the economic case for solar. Businesses across Phuket’s tourism-driven economy, from hotels and resorts to restaurants and retailers, continue to face high operating costs tied to electricity consumption.
And so, Thais are seizing the opportunity.
Key data points from the survey include:
1. “Becoming a Solar Cell Entrepreneur” was the most popular course offering. Solar installation, battery assembly, and solar-powered agricultural systems also attracted strong interest
2. Nearly one in three respondents (32%) is currently unemployed. A majority saw solar entrepreneurship or installation as their route back into work. Another 9% were electricians and technicians with transferable skills, while hotel and hospitality workers formed a notable cohort, reflecting Phuket’s exposure to rising energy costs.
3. The average respondent age is 44, with a substantial share in their 50s and early 60s. There are experienced workers who saw their electricity bills spike in 2022 and 2023, and are now pursuing solar training as a deliberate next step. Several even wrote in the open-response section about using solar skills to build a second career after retirement, and some expressed curiosity about technologies such as batteries and solar EV chargers.
“The demand for solar training in Phuket tells us the energy price shock has already changed how people here think about their futures,” said Natcha Tulyasuwan, NEX Thailand country manager. “Hotel technicians, electricians, people between jobs—they want to be qualified solar installers and solar entrepreneurs.”
This bigger market for solar training is, as it turns out, exactly what the country needs right now.
While Thailand has ambitious plans to expand solar generation from just over 3 GW in 2024 to more than 33 GW by 2037, the country faces a critical bottleneck: not enough certified installers, solar SMEs, and maintenance professionals to meet growing demand.
Without sufficient training and accreditation pathways, consumers may struggle to find qualified installers, while poorly installed systems could undermine confidence in solar at a time when adoption is gaining momentum.
“The government is telling high-consumption users—hotels, businesses, large households—to go solar,” Tulyasuwan said. “A business in Phuket that acts on that advice today will struggle to find a certified installer who can guarantee quality work and a maintenance agreement.”
For many workers, the motivation already exists. What remains missing are accessible pathways to certification, entrepreneurship support, and practical training opportunities outside major urban centers.
Where to take this solar skills demand
This is where NEX Thailand comes in. In 2025, NEX Thailand’s SolarSTEP program secured national approval for its Solar Entrepreneurship Curriculum from the Department of Skill Development under the Ministry of Labour, creating a pathway toward nationally recognized solar workforce training.
The next challenge is scale. Expanding accredited training programs across provinces, supporting local training providers, and building a strong pipeline of installers and maintenance professionals will be critical if Thailand wants to keep pace with growing solar demand.
More recommendations on strengthening Thailand’s solar workforce can be found here.
The findings from Phuket reveal the simple reality that clean energy is increasingly becoming an economic opportunity. As energy costs rise and solar becomes more affordable, more Thais are looking to build careers and businesses around the transition.
That surge in demand for solar training is a signal that people are ready to participate in Thailand’s clean energy future. The task now is ensuring they have the skills, support, and opportunities to help build it.
Want to learn more about how we’re building the clean energy ecosystem in Thailand and in 13 other countries across the globe? Check out our programs here.









